Daily Archives: October 27, 2016

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A Lot Like Coming Home with Lands’ End

In the summer of 1984, Lands’ End founder Gary Comer wrote an article for placement in the seasonal catalog. He titled it, “The Principles of Doing Business”. In it, he shared the values that had transformed Lands’ End from a 15-order-a-day, yachting equipment supplier created in a Chicago basement into a multi-million dollar clothing retailer a…